No one ever told me that I should hire a writer for my HVAC company.
- If they had, I probably would have laughed at them.
I was told, by an online marketing company, that I needed a writer that was familiar with SEO, so I looked for a writer for my HVAC company blog. I didn’t know what SEO was, but I knew the online marketing company was working to improve my HVAC business. I never realized things were going to be so detailed, or that I would end up revamping my entire website, so there could be more SEO put onto it. I am learning about SEO and I almost know what it means. I found out that the reason I no longer get new clients to my HVAC web page, is because my web page doesn’t have a blog. When you don’t have a blog, there is no place for the SEO to be placed. Without SEO, no one is able to find your webpage and you don’t get customer. A digital marketing company made it very clear that if I wasn’t being found online, then I couldn’t get any business. I was totally confused, but I found myself agreeing with him. After the SEO specialist had the blog and the SEO implemented, I did a search and I was surprised to see my information pop up. I spent a lot of money to hire a SEO specialist and a writer, but I made more money than I spent. I guess you should never underestimate the power of SEO