When you try to do your own marketing for you heating and air conditioning company, you are going to find that more often than not, you are going to fail.
At this point you may want to contact a SEO company.
There are plenty of SEO companies that cater to HVAC companies. They will be able to find out where your strategy is failing. They may begin to looking at your web design and maybe enhancing the placing where it is a bit flat. Many times they will offer their own solutions to your marketing problems, but they may also employ the help of other marketing companies and ask for their solutions. I can tell you that there is one thing that works nearly all the time, and that is adding Google Ads. There are so many people that use google, and when you use google ads, you are putting your ad, and your company, right in front of millions of internet users. Maybe you have put a search into the computer and tried to bring up your own website and those of your competitors. If your own website doesn’t come up, you definitely need to call an online marketing company. There are times when SEO can take awhile to start drawing in traffic. At this point, you may want to consider Google Ads to draw in some fast customers. You can always find online advertising companies, just by putting that into your web search. You may even find it hard to choose a SEO company because there will be so many. Find a digital advertising company that works with your type of business, and I’m sure you will find that your business is getting back on track.